The Problem

Every day, grocery store employees across the country label thousands of prepared, raw, or ready-to-heat food items — often under time pressure, with limited tools, and minimal training. One small mistake can lead to major consequences: a wrong PLU code, a missing instruction, or a mislabeled product.

These errors result in three critical issues: food safety risk, customer confusion, and legal liability. For stores, a single incident can damage brand trust, generate costly fines, or worse — cause real harm to customers.

Even the best teams make mistakes when forced to rely on manual entry, generic scales, or static printouts. The industry lacks a solution that bridges measurement, product ID, and food safety into one intelligent, seamless system.

The problem isn’t human error — it’s outdated tools. And that’s where CounterWise steps in.